1. Introduction
Welcome to simplyaboveaverage ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
2. Information We Collect
2.1 Information You Provide
- Name, email address, and contact information
- Account credentials and profile information
- Size preferences, brand preferences, and shopping history
- Payment information (processed securely through third-party payment processors)
- Communications with us, including customer service inquiries
2.2 Automatically Collected Information
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, time spent, click patterns)
- Cookies and similar tracking technologies
2.3 Search Analytics
We collect anonymous search queries to improve our product catalog and search functionality. This includes the search terms you enter and the number of results returned. We do not link search queries to your personal information or account. Search data is retained for 90 days and is used solely for improving our services and identifying gaps in our product catalog.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send you marketing communications (with your consent)
- Respond to your comments, questions, and requests
- Monitor and analyze usage patterns and trends
- Personalize your experience and recommendations
- Analyze search queries to improve product catalog and search functionality
- Detect, prevent, and address technical issues and security threats
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party vendors who perform services on our behalf (payment processing, shipping, analytics)
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you explicitly authorize us to share your information
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
You have the right to:
- Access and receive a copy of your personal information
- Correct inaccurate or incomplete information
- Request deletion of your personal information
- Opt-out of marketing communications
- Disable cookies through your browser settings
- Withdraw consent where we rely on consent for processing
To exercise these rights, please contact us at contact@simplyaboveaverage.com.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze site traffic, and personalize content. You can control cookies through your browser settings, but disabling cookies may limit certain features of our website.
We use Google Analytics to understand how visitors use our site. This data is used solely to improve our product and is never sold to third parties.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Browser Extension
Our Chrome extension, the simplyaboveaverage Shopping Assistant, is optional and separate from this website. This section describes what it does, because it runs on stores we do not own.
9.1 Where it runs
The extension does not run anywhere until you say so. When you install it, it has access to no stores at all. From its menu you can switch it on for the site you are looking at, or for every store, and you can switch it off again at any time. We ask this way on purpose: an extension that could read every site from the moment it was installed would have access to your bank and your email long before it had a reason to.
Where you have switched it on, and on a page that looks like a product page, it reads what that page already shows publicly: the product name, brand, price, image, link, and the colours and sizes it offers. It may also request that product's public details from the store's own website, the same way the page itself does. It does not read your browsing history, and it does not collect the contents of pages that are not product pages.
9.2 What it sends to us
While you are signed in, and only on a product page where the size panel appears, the extension sends us the store's domain, the kind of garment, and the sizes that page lists, so we can tell you which one matches the fit you saved. Signed out, it sends nothing — it does not ask, because the answer would need your fit profile.
When you choose to save a piece, we receive that product's details and the size and colour you picked, so it can appear in your cart or wishlist. Nothing is saved unless you press the button.
9.3 Signing in
The extension has no sign-in of its own and never handles your password. When you sign in on this website, it reads that existing session so it can act as you. Signing out here signs the extension out too. Your session is kept in your browser's own extension storage on your device.
9.4 What we do not do
We do not sell the data the extension collects, and we do not use it for advertising or share it with data brokers. We do not read payment details, passwords, or anything you type into another website's forms. You can switch the extension off for a site, or for all sites, from its own menu, and removing it from your browser's extensions page deletes the session it stored.
10. Children's Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: contact@simplyaboveaverage.com
Website: simplyaboveaverage.com